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THREE GRANT PROPOSALS AWARDED FUNDING AT THE AH&LEF BOARD MEETING
The AH&LEF Board of Trustees approved the following grants at their meeting on November 7, 2009 in New York City:
· 2010 Lodging Survey – Considered one of the most comprehensive surveys of the industry available, it is used as a tool for educating the industry and public on emerging trends. Conducted approximately every two years by Smith Travel Research, AH&LEF has funded the survey since 1998. Owners and general managers are questioned on more than 100 topics, including in-room amenities, security and technology features, food & beverage options, number of beds, pet friendliness, frequency of renovation, and newly added to the last survey was a section pertaining to green practices. The final product is anticipated to be completed by August 2010.
· Managing Electronic Distribution Channels Primer – Members of AH&LA Technology Committee were granted funding to create a primer that would be a general guide for hotel operators in the various aspects of administering electronic distribution channels and cover the following topics:
- The Evolution of Electronic Channel Distribution Strategy
- Rate Parity
- Control of Electronic Distribution Channels
- Control of Inventory
- Customer Service and Loyalty
- Inventory and Rate Management
- Channel Management Systems
- Customer Relationship Management (CRM)
- Interfaces
- Websites
The primer is anticipated to be completed in April 2010.
· The third approved grant was for support of the Economic Significance Study of the Meetings, Exhibition, and Events Industry being conducted by the Convention Industry Council. The study will provide data that can be used at the local, state, regional, and national levels to articulate the economic driver that meetings and events represent. The study will be completed in 12 to 16 months and funding will be for a two-year period in 2010 and 2011. Additional sponsors of this project include Meeting Professional International, Professional Convention Management Association, American Society of Association Executives, and the Convention Industry Council.
To-date AH&LEF has funded eight grants this year totaling $248,400. All results will be available through AH&LA’s Members Only Website.
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