Opening Doors to Opportunity is a comprehensive fundraising effort engaging Brands, Owners, Management Companies, Partner State Associations, Independent Properties, and Allied partners in support of the individuals and research that serve the hospitality industry. This effort will provide:
$4,000,000 in Academic Scholarships
An additional $4,000,000 in scholarship funds will allow the Foundation to increase individual scholarship amounts as well as the total amount of scholarships given annually. This will support not only the individual recipients, but will grow the number of highly qualified associates for the greater industry.
$2,000,000 in Professional Development Scholarships
The average cost to obtain a hospitality certification is $500. Infusing $2,000,000 in professional development scholarships will allow the Foundation to assist more than 4,000 individuals seeking to grow within the hotel and lodging industry!
$2,000,000 in Industry Research
An additional $2,000,000 will allow the Foundation to fund several dozen new studies, like the recent study on illegal short-term online rentals, that will support the growth of the profession and AHLA's strategic initiatives.