Funded Research Summaries

Funded in 2016

ADA Title Rulemaking Support Activity Grant    

The Department of Justice is currently considering various regulations related to ADA, including website accessibility.  The purpose of the grant is to fund technical research on whether and how proposed and possible changes to ANSI standards might have negative impacts. 

ANSI Committee Support Activity           

The funding provides the necessary resources so that the lodging industry can engage with the ANSI Committee regarding any proposed changes to commercial building accessibility requirements, which if adopted, could eventually appear in state building codes and significantly impact hoteliers.

Trends and Tax Revenues of Commercial Hosts on Airbnb           

The purpose of this grant is to determine the number of corporate landlords on Airbnb that made over one million dollars.  The study will track and identify the top renters by company name and will also look at the 12 largest cities on Airbnb listings in the U.S. to determine the size of the increase in the number of corporate listings and the most recent percentage of Airbnb revenue from corporate landlords.

Lodging Tax Burden Assessment

The research is being conducted by Oxford Economics, which will analyze the impact of the lodging tax increases in 30 of the most popular cities in the U.S. It will use tax rates gathered from previous studies and build on them comparing the high hotel tax rates to rates in other industries. 

U.S. Hotel Small Business Ownership Study

Last year, AHLEF funded a study to determine the number of hotels that were classified as small businesses.  The study, conducted by STR, showed 98% of the 53,000 hotels in the U.S. fell within the U.S. Small Business Administration's definition of a small business, which is a business with less than $30 million in total annual sales. 

A second grant was awarded to further refine the data to determine how many of the hotels that qualified as small business are also owned by companies that are small businesses. This study found that 61% of U.S. hotels (33,651 hotels) are considered small businesses. The vast majority of these hotels are in the economy class.  The study analyzed ownership of U.S. hotels to determine which ones fit into the United States Small Business Administration small business hotel classification.  

AHLA members may download a free copy of the study results from AHLA's Members Only section of its website. Log in as a member and click under "Resources & Certifications" and “AHLA Research”.  Nonmembers can purchase the study results for $3,000 through Member Relations.   

How Millennials Are Impacting Work and Work Environments in the Hotel Industry

The research is being conducted by Wage Watch, which surveyed its customer base representing more than 7,500 hotels and AHLA's 23,000 members.  The results will help the hotel industry and millennials understand how hotel jobs are a good fit for millennials and the positive impacts they can have on hotel work environments.

Evaluating the Impact of Short Term Online Rentals - Extended Cities    

Last year, AHLEF funded a study to conduct an analysis of the short-term online rentals in the 12 largest metropolitan areas in the U.S.  This second grant extended the analysis to include additional cities.  The study will help officials, the industry, and the public to understand the impact of short-term online rentals.

This analysis offers the first, comprehensive national look at the rise of commercial activity on Airbnb, one of the most trafficked short-term rental platforms. Delving into of hundreds of thousands of data points, this report reveals a notable trend with respect to two overlapping groups of hosts, multiple-unit operators who rent out two or more units, and full-time operators who rent their unit(s) 360 or more days per year.

AHLA members may download a free copy of the study results from AHLA's Members Only section of its website. Log in as a member and click under "Resources & Certifications" and “AHLA Research”.  Nonmembers can purchase the study results for $3,000 through Member Relations.   

Economic Impact of the U.S. Hotel Industry        

Representing the most thorough economic impact analysis of the hotel and lodging industry to date, this new, comprehensive analysis of the industry was conducted by Oxford Economics and is based primarily on data from federal agencies and from leading providers of travel and hotel industry data, STR and Longwoods International. The data reveals that the industry is a driver of economic growth, supports millions of jobs, spurs community development, and provides guests and consumers with unrivaled experiences and satisfaction.

AHLA members may download a free copy of the study results from AHLA's Members Only section of its website. Log in as a member and click under "Resources & Certifications" and “AHLA Research”.  Nonmembers can purchase the study results for $3,000 through Member Relations.   

Funded in 2015

Evaluating the Impact of Short-Term Online Rentals

A grant was awarded for the first comprehensive national study of the commercial activity on Airbnb, one of the most trafficked short-term rental platforms.  The analysis, conducted by researchers at Penn State University's School of Hospitality management, tracked data collected during a 13-month period (September 2014- September 2015) in 12 of the nation's largest metropolitan areas.  

A second grant was awarded in 2016 to expand the number of cities, which will help officials, the industry, and the public to understand the impact of short-term online rentals.

AHLA members may download a free copy of the study results from AHLA's Members Only section of its website. Log in as a member and click under "Resources & Certifications" and “AHLA Research”.  Nonmembers can purchase the study results for $3,000 through Member Relations.   

2016 Lodging Survey

In continuing the biennial AHLA Lodging Survey, a grant was awarded to STR for an updated version in 2016.  This survey is one of the most comprehensive in the industry, which collects information on trends regarding hotel services, facilities, and amenities within the U.S.  The study provides essential data that will be used to better represent the lodging industry and shape its compelling narrative to policymakers, regulatory agencies, and members of the media.   The results are expected to be available in September.

AHLA members may download a free copy of the study results from AHLA's Members Only section of its website. Log in as a member and click under "Resources & Certifications" and “AHLA Research”.  Nonmembers can purchase the study results for $3,000 through Member Relations.  

U.S. Conference of Mayors Tourism, Hotel and Lodging Survey

A grant was provided to the Conference of Mayors to survey its members, who are comprised of approximately 1,400 mayors, regarding the impact of the hotel industry on cities and communities around the country.   The survey showed that the hotel and lodging industry is a critical component of the local economies of cities across the nation. Hotels are catalysts for increased revenue, opportunity and wages for employees and commercial growth to area business large and small. Offering career opportunities for a wide variety of people at different levels, hotels employ many entry level positions and provide internal upward mobility for their employees.

AHLA members may download a free copy of the study results from AHLA's Members Only section of its website. Log in as a member and click under "Resources & Certifications" and “AHLA Research”.  Nonmembers can purchase the study results for $3,000 through Member Relations.   

Small Business Categorization of Hotels

There are over 45,000 hotels in the United States.  This first-of-kind study will determine the number of hotels that are actually small businesses.  The overall objective of the research, being conducted by STR Analytics, is to create a better understanding of the lodging industry and its proportional makeup.  

2016 U.S. Lodging Tax Study

Conducted by STR Analytics and RRC Associates with assistance from ISHAE's Lodging Tax Taskforce, this study provides current information by state on lodging tax structure, total lodging tax collections, and lodging tax in the largest cities.   

AHLA members may download a free copy of the study results from AHLA's Members Only section of its website. Log in as a member and click under "Resources & Certifications" and “AHLA Research”.  Nonmembers can purchase the study results for $3,000 through Member Relations.  

Accessible Accommodations in the Short-Term Residential Rental Industry

A grant was awarded to explore the experience of disabled individuals who have attempted, successfully or unsuccessfully, to secure accommodations through short-term online rental websites.  Their experiences will be documented and analyzed to determine the extent to which short-term online rental companies and property owners are willing and/or able to provide appropriate facilities and services for the disabled.

Funded in 2014

SLATE Hotel

AHLEF provided a grant to the American Hotel & Lodging Educational Institute to develop the  SLATE (Strategic Learning and Training Experience) Hotel , which is a 3-D immersive virtual simulation.  It is played from the viewpoint of a hotel general manager where learners are challenged to solve problems related to guest satisfaction, safety, security, and business operations. Throughout the levels, learners will be using general hotel knowledge, listening, and critical thinking skills. The learner receives feedback during each level of the simulation, with an overall scorecard at the completion of the simulation.  The first two levels of the SLATE Hotel can be downloaded at no charge.  The full version of the game includes eight levels.  Additional information and the link to download can be found on AHLEI's Website at https://www.ahlei.org/slatehotel/ .

Changes to the International Code Council's ANSI Standards

At the request of AHLA's Government Affairs Department, funding was approved to provide representation on behalf of the lodging industry in an effort to minimize any negative impacts of possible changes to the International Code Council's ANSI standards that contain accessibility requirements for commercial facilities. Historically, ADA requirements are harmonized with ANSI standards so proposed changes could eventually appear in state building codes all over the country and significantly impact hoteliers.  

Demystifying the Digital Marketplace

AHLEF was one of the sponsors of this report which highlights the success stories of the hotel industry’s employees, who have been provided with significant opportunities for upward mobility and promotions, with no limitation on how far they can go. The survey reveals that throughout the hotel industry, general managers, senior executives and even many CEOs began their careers in hourly, entry-level hotel jobs. This survey shows that they have the ability to create rewarding life-long careers, and they can do it quickly – with most employees becoming eligible for promotion after only one year of employment.

AHLA members may download a free copy of the study results from AHLA's Members Only section. Log in as a member and click under "Resources & Certifications" and “AHLA Research”.  Nonmembers can purchase the study results for $3,000 through Member Relations.  

 

 

Funded in 2013

Injury and Illness Prevention Program:  Evaluation of Musculoskeletal Disorder Risk in Hotel Housekeeping Jobs

In order to better assure the safety of our industry's workers, a grant was awarded to the California Hotel & Lodging Association to create a model Injury & Illness Prevention Program, safety and training materials, and presentations of best practices in a variety formats.  The guide and report have been archived.  

Best Practices for Cleaning Hotel & Guest Rooms

A grant was awarded to the University of Houston to develop best practices for cleaning hotel and guest rooms by taking a scientific approach in testing for microorganisms. EI has endorsed the project and will be integrating the results into their videos, training materials, and text books.

Economic Significance of Meetings in the U.S. Study Update

In a combined effort with other hospitality and travel organizations brought together by the Convention Industry Council, a grant in the amount of $10,000 was awarded to assist in the funding of a baseline update of the 2010 Economic Significance Study, which was a landmark study that quantified the economic contributions made by the 1.8 million meetings that took place across the country in 2009. The update will utilize 2012 data and include an analysis by meeting category. Click here to view the study's key findings.

The Role of Hospitality in Preventing and Reacting to Child Trafficking Online Training

ECPAT

At the request of ECPAT-USA, a grant was awarded to develop a 30-minute e-learning course to provide lodging professionals with the information necessary to identify and respond to child trafficking. EI will develop the training with the use of video clips and scenarios to teach management and line-level employees how to recognize the signs of trafficking, and the appropriate protocol for addressing suspicious incidences at their properties. 

The training can be purchased through the The American Hotel & Lodging Educational Institute (EI) .

2014 Lodging Survey

2014_Lodging_Survey In continuing the biennial AHLA Lodging Survey, a grant was awarded to STR. This publication is one of the most comprehensive surveys in the industry, which collects information on hotel services, facilities, and amenities. 

The 2016 Lodging Survey is currently available to AHLA members on its Member Only portion of the website.  Login as a member and click "Resources & Certifications" and "AHLA Rresearch."  Nonmembers can purchase for $3,000 through AHLA's Member Relations.

Funded in 2012

ADA Studies

AHLEF has funded six grants totaling $400,000 relating to the lodging industry's response to the U.S. Department of Justice's proposed changes to the American with Disabilities Act (ADA). Visit AHLA's website for more information on advocacy issues.

Lodging Industry Image Campaign

A grant was awarded to fund the research portion of a communication and messaging campaign, which demonstrated that the lodging industry is critical to the U.S. economy. A national playbook and two city-specific playbooks (for Boston and San Francisco) were created. AHLA's  will continue to work with the Labor Council, members, and partner state associations in promoting the positive impact of the industry.

U.S. Lodging Tax Study

U.S. Lodging Tax Study The study was conducted by STR Analytics and RRC Associates, with assistance from ISHAE's Lodging Tax Taskforce. The study results show:

  • The total tax rate for 182 cities across the U.S.
  • Break down by state, multi-county, county, city, sub-city, and sales tax
  • The total lodging tax collections in 2011 for 23 states
  • Tax rates and total room revenue data for the top 25 markets
  • Terminology utilized by each state for their respective lodging taxes
  • Tax use table, which describes which percentage of the tax goes toward tourism related purposes versus governmental purposes

The 2016 Lodging Survey is currently available to AHLA members on its Member Only portion of the website.  Login as a member and click "Resources & Certifications" and "AHLA Rresearch."  Nonmembers can purchase for $3,000 through AHLA's Member Relations.


Funded in 2011

2012 Lodging Survey

2012 Lodging Survey Considered the lodging industry's most thorough piece, this study is conducted approximately every two years to track the size, scope, and emerging trends of the lodging industry. Owners and general managers are questioned on more than 120 topics, including types of in-room amenities, security and technology features, food and beverage options, number of beds, green initiatives, pet friendly, frequency of renovation activity, and wireless technology.

The 2016 Lodging Survey is currently available to AHLA members on its Member Only portion of the website.  Login as a member and click "Resources & Certifications" and "AHLA Rresearch."  Nonmembers can purchase for $3,000 through AHLA's Member Relations.

ADA Accessibility Guide

ADA guide This is a comprehensive guide addressing recent changes to the Accessibility Guidelines of the Americans with Disabilities (ADA). The guide helps hoteliers review their compliance obligations to determine if and what changes are necessary, including accessible use in and around a property, guestroom design, recreational facilities, auxiliary aids and services, and modification of policies and procedures. 

The guide has been archived.

Distribution Channel Analysis: A Guide for Hotels

The most comprehensive analysis made to date of the hotel industry's use of distribution channels, this report assists hotels in determining their optimal channel mix.  Based on interviews with hundreds of industry executives and data from more than 25,000 hotels and 100 brands representing more than three million hotel rooms, executive summary findings include: prices, price elasticity, and demand; individual channel profiles; and marketing and distribution 
strategy.

The Distribution Channel Analysis: A Guide for Hotels may be purchased via the Educational Institute.  An updated version, "Demystifying the Digital Marketplace" is available for AHLA members to download.  Login to AHLA's website as a member and click "Resources & Certifications" and "AHLA Research."  Nonmembers can purchase for $3,000 through AHLA's Member Relations

Funded in 2010

Economic Significance Study of Meetings to the U.S. Economy

Economic Significance Study of MeetingsTwo grants totaling $50,000 were made to the Convention Industry Council for the Economic Significance Study of Meetings to the U.S. Economy.  The research quantifies the economic contributions made by the 1.8 million meetings, trade shows, conventions, congresses, incentive events, and other meetings that take place across the country. Highlights of the findings include: the U.S. meetings industry directly supports 1.7 million jobs, a $106 billion contribution to GDP, $263 billion in spending, $60 billion in labor revenue, $14.3 billion in federal tax revenue, and $11.3 billion in state and local tax. 

The Power and Opportunity of Multicultural Markets

At the request of AHLA’s Multicultural and Diversity Council, a grant was awarded to quantify the travel and spending power of the top five multicultural groups – African-Americans, Asian-Americans, Hispanics, Lesbian/Gay/Bisexual/Transgender (LGBT), and females.  The study provides a snapshot of the size and potential economic impact for hoteliers who target these important segments.  Additionally, it addresses differences in media usage, leisure travel activities, and attitudes toward travel among the five groups.  Accompanying case studies of hotels that have been successful in attracting and serving the market give tips on how to most effectively market to each of the groups. 

Funded in 2009

2010 Lodging Survey

2010 Lodging Survey Considered the lodging industry's most thorough piece, this study is conducted approximately every two years to track the size, scope, and emerging trends of the lodging industry. AHLA members may download a free copy from AHLA's Members Only section . Log in as a member and click "Publications." Non Members can purchase the entire survey for $3,000 or request individual data points for $300 each through AHLA's Information Center .

ADA Studies

AHLEF has funded several grants related to the lodging industry's response to the U.S. Department of Justice's proposed changes to the American with Disabilities Act (ADA).  Nearly every single property in the U.S., both existing and in the planning stages, can expect to be affected by these changes.  The overall objective is to minimize the negative impact of any changes. Visit the Government Affairs , for more information on ADA issues.

Economic Significance Study of Meetings to the U.S. Economy

Economic Significance Study of Meetings Two grants totaling  $50,000 were made to the Convention Industry Council for the Economic Significance Study of Meetings to the U.S. Economy.  The research quantifies the economic contributions made by the 1.8 million meetings, trade shows, conventions, congresses, incentive events, and other meetings that take place across the country.  Details on the study can be found at http://www.conventionindustry.org/ResearchInfo/EconomicSignificanceStudy

ISHAE Toolkit

The toolkit is a comprehensive collection of the best practices, reports, and sample documents from state hotel associations regarding how to run a successful association.  Areas of focus include governance, membership, advocacy, public relations, educational and training programs, operational issues, and non-dues revenue programs. It's available to members of the International Society of Hotel Association Executives (ISHAE)

Creating an Accessible Web Presence for the Lodging Industry

Part of the  AHLA Technology Committee's 101 Primer Series, this primer teaches hoteliers how to ensure their online strategy meets the needs of disabled travelers, while increasing business, boosting customer loyalty, and complying with the law.  The primers can be downloaded for free from AHLA's Members Only section .


 
 
2017 Annual Giving Campaign Leaders
Minaz Abji
Atrium Hospitality
Jim Burba/Bob Hayes
Chartres Lodging Group
The Handlery Foundation
Allen C. Hermansen Charitable Remainder Trust
Hotel Business
Hotel Management
Kirk Kinsell
Paul & Jill Kirwin
Marcus Hotels & Resorts
Randy Smith
Minaz Abji
Atrium Hospitality
Jim Burba/Bob Hayes
Chartres Lodging Group
The Handlery Foundation
Allen C. Hermansen Charitable Remainder Trust
Hotel Business
Hotel Management
Kirk Kinsell
Paul & Jill Kirwin
Marcus Hotels & Resorts
Randy Smith
Minaz Abji
Atrium Hospitality
Jim Burba/Bob Hayes
Chartres Lodging Group
The Handlery Foundation
Allen C. Hermansen Charitable Remainder Trust
Hotel Business
Hotel Management
Kirk Kinsell
Paul & Jill Kirwin
Marcus Hotels & Resorts
Randy Smith
Host Hotels
National Restaurant Association
Robert Alter Family
Ashford
Best Western
Hilton Hotels and Resorts
Hyatt Hotels Corporation
LaSalle Hotel Properties
LaQuinta Inns & Suites
Lowes Hotels and Resorts
Marriott International
https://www.venetian.com/
USA Today
Wyndham Hotels and Resorts
Host Hotels
National Restaurant Association
Robert Alter Family
Ashford
Best Western
Hilton Hotels and Resorts
Hyatt Hotels Corporation
LaSalle Hotel Properties
LaQuinta Inns & Suites
Lowes Hotels and Resorts
Marriott International
https://www.venetian.com/
USA Today
Wyndham Hotels and Resorts
Host Hotels
National Restaurant Association
Robert Alter Family
Ashford
Best Western
Hilton Hotels and Resorts
Hyatt Hotels Corporation
LaSalle Hotel Properties
LaQuinta Inns & Suites
Lowes Hotels and Resorts
Marriott International
https://www.venetian.com/
USA Today
Wyndham Hotels and Resorts