Funded Research Summaries

Funded in 2015

Evaluating the Impact of Short-Term Online Rentals

A grant was awarded for the first comprehensive national study of the commercial activity on Airbnb, one of the most trafficked short-termrental platforms.  The analysis, conducted by researchers at Penn State University's School of Hospitality management, tracked data collected during a 13-month period (September 2014- September 2015) in 12 of the nation's largest metropolitan areas.  The results showed that nearly 30 percent of Airbnb revenue comes from hosts operating as "full-time" operators , with rentals available 360 days a year.  Additionally, the number of hosts renting out multiple properties on Airbnb is growing rapidly and drives 40 percent of the revenue in those markets, which equates to more than half a billion dollars a year.

The full report, "From Air Mattresses to Unregulated Business: An Analysis of the Other Side of Airbnb,"  is available for download on the AHLA website at: http://www.ahla.com/uploadedFiles/_Common/pdf/PennState_AirBnbReport_.pdf

Penn State Airbnb(1)

2016 Lodging Survey

In continuing the biennial AHLA Lodging Survey, a grant was awarded to STR for an updated version in 2016.  This survey is one of the most comprehensive in the industry, which collects information on trends regarding hotel services, facilities, and amenities within the U.S.  The study provides essential data that will be used to better represent the lodging industry and shape its compelling narrative to policymakers, regulatory agencies, and members of the media.   The results are expected to be available in September.

Community Impact of Hotels

A grant was provided to the Conference of Mayors to survey its members, who are comprised of approximately 1,400 mayors, regarding the impact the hotel industry has on cities and communities around the country.  The survey will investigate the ways in which hotels spur job creation, support local business, generate tax revenue, take part in charitable activities, and protect the sanctity of residential neighborhood.  This information will be vital in showing the value of the hotels industry to the media, travel planners, policymakers, and others.  It's particularly important for the hotel industry to be aware of its own positive impact on society, especially as compared to the short-term rental industry. 

Small Business Categorization of Hotels

There are over 45,000 hotels in the United States.  This first-of-kind study will determine the number of hotels that are actually small businesses.  The overall objective of the research, being conducted by STR Analytics, is to create a better understanding of the lodging industry and its proportional makeup.  

2016 U.S. Lodging Tax Study

 

This study builds on previous AHLEF-funded lodging tax research.  STR Analytics conducted a survey of lodging taxes in 2015 across more than 200 U.S. cities with the assistance of AHLA's Partner State Associations.  The study illustrates the total tax rate broken down into the various tax categories, such as state, multi-county, county, city, sub-city, sales, and additional flat fees.  The results show that the lodging industry currently sees a considerable tax burden on its guest, which has increased since 2012. 

 

AHLA members may download a free copy of the study results from AHLA's Members Only section. Log in as a member and click "Publications." Nonmembers can purchase the study results for $3,000 through AHLA's Information Center, which can be reached at (888) 743-2515.   

Accessible Accommodations in the Short-Term Residential Rental Industry

A grant was awarded to explore the experience of disabled individuals who have attempted, successfully or unsuccessfully, to secure accommodations through short-term online rental websites.  Their experiences will be documented and analyzed to determine the extent to which short-term online rental companies and property owners are willing and/or able to provide appropriate facilities and services for the disabled.

Funded in 2014

SLATE Hotel

AHLEF provided a grant to the American Hotel & Lodging Educational Institute to develop the  SLATE (Strategic Learning and Training Experience) Hotel , which is a 3-D immersive virtual simulation.  It is played from the viewpoint of a hotel general manager where learners are challenged to solve problems related to guest satisfaction, safety, security, and business operations. Throughout the levels, learners will be using general hotel knowledge, listening, and critical thinking skills. The learner receives feedback during each level of the simulation, with an overall scorecard at the completion of the simulation.  The first two levels of the SLATE Hotel can be downloaded at no charge.  The full version of the game includes eight levels.  Additional information and the link to download can be found on AHLEI's Website at https://www.ahlei.org/slatehotel/ .

Changes to the International Code Council's ANSI Standards

At the request of AHLA's Government Affairs Department, funding was approved to provide representation on behalf of the lodging industry in an effort to minimize any negative impacts of possible changes to the International Code Council's ANSI standards that contain accessibility requirements for commercial facilities. Historically, ADA requirements are harmonized with ANSI standards so proposed changes could eventually appear in state building codes all over the country and significantly impact hoteliers.

Distribution Channel Analysis 2.0

 Still challenged by the diversion of bookings through third party intermediaries, a grant was awarded to publish an updated version of Distribution Channel Analysis:  A Guide for Hotels , which was published in 2012.  This study will provide a quantitative analysis of the costs and benefits associated with customer acquisition, along with the implications of evolving consumer behavior in the marketplace, which would enable owners, operators, and brands to move onto the productive task of focusing on profit margins. The results are expected to be released in early 2016. 

 

Funded in 2013

Injury and Illness Prevention Program:  Evaluation of Musculoskeletal Disorder Risk in Hotel Housekeeping Jobs

In order to better assure the safety of our industry's workers, a grant was awarded to the California Hotel & Lodging Association to create a model Injury & Illness Prevention Program, safety and training materials, and presentations of best practices in a variety formats. The Development Guide  and Final Report   can be found on AHLA's members only Website.

Best Practices for Cleaning Hotel & Guest Rooms

A grant was awarded to the University of Houston to develop best practices for cleaning hotel and guest rooms by taking a scientific approach in testing for microorganisms. EI has endorsed the project and will be integrating the results into their videos, training materials, and text books.

Economic Significance of Meetings in the U.S. Study Update

In a combined effort with other hospitality and travel organizations brought together by the Convention Industry Council, a grant in the amount of $10,000 was awarded to assist in the funding of a baseline update of the 2010 Economic Significance Study, which was a landmark study that quantified the economic contributions made by the 1.8 million meetings that took place across the country in 2009. The update will utilize 2012 data and include an analysis by meeting category. Click here to view the study's key findings.

The Role of Hospitality in Preventing and Reacting to Child Trafficking Online Training

ECPAT

At the request of ECPAT-USA, a grant was awarded to develop a 30-minute e-learning course to provide lodging professionals with the information necessary to identify and respond to child trafficking. EI will develop the training with the use of video clips and scenarios to teach management and line-level employees how to recognize the signs of trafficking, and the appropriate protocol for addressing suspicious incidences at their properties. 

The training can be purchased through the The American Hotel & Lodging Educational Institute (EI) .

2014 Lodging Survey

2014_Lodging_Survey In continuing the biennial AHLA Lodging Survey, $50,000 was granted to STR for an updated version in 2014. This publication is one of the most comprehensive surveys in the industry, which collects information on hotel services, facilities, and amenities. 

AHLA members may download a free copy from AHLA's Members Only section. Log in as a member and click "Publications." Nonmembers can purchase the entire survey for $3,000 or request individual data points for $300 each through AHLA's Information Center , which can be reached at (888) 743-2515.   

Funded in 2012

ADA Studies

AHLEF has funded six grants totaling $400,000 relating to the lodging industry's response to the U.S. Department of Justice's proposed changes to the American with Disabilities Act (ADA). Visit AHLA's Government Affairs website for more information on ADA issues.

Lodging Industry Image Campaign

A grant was awarded to fund the research portion of a communication and messaging campaign, which demonstrated that the lodging industry is critical to the U.S. economy. A national playbook and two city-specific playbooks (for Boston and San Francisco) were created. AHLA's  will continue to work with the Labor Council, members, and partner state associations in promoting the positive impact of the industry.

U.S. Lodging Tax Study

U.S. Lodging Tax Study  The study was conducted by STR Analytics and RRC Associates, with assistance from ISHAE's Lodging Tax Taskforce. The study results show:

  • The total tax rate for 182 cities across the U.S.
  • Break down by state, multi-county, county, city, sub-city, and sales tax
  • The total lodging tax collections in 2011 for 23 states
  • Tax rates and total room revenue data for the top 25 markets
  • Terminology utilized by each state for their respective lodging taxes
  • Tax use table, which describes which percentage of the tax goes toward tourism related purposes versus governmental purposes

AHLA members can download a copy of the U.S. Lodging Tax Study by logging into AHLA's Members Only section and clicking "Publications." Nonmembers can purchase the study for $450 by contacting AHLA's Information Center at (888) 743-2515.


Funded in 2011

2012 Lodging Survey

2012 Lodging Survey Considered the lodging industry's most thorough piece, this study is conducted approximately every two years to track the size, scope, and emerging trends of the lodging industry. Owners and general managers are questioned on more than 120 topics, including types of in-room amenities, security and technology features, food and beverage options, number of beds, green initiatives, pet friendly, frequency of renovation activity, and wireless technology.

AHLA members may download a free copy from  AHLA's Members Only section . Log in as a member and click "Publications." Nonmembers can purchase the entire survey for $3,000 or request individual data points for $300 each through AHLA's Information Center , which can be reached at (888) 743-2515.

ADA Accessibility Guide

ADA guide This is a comprehensive guide addressing recent changes to the Accessibility Guidelines of the Americans with Disabilities (ADA). The guide helps hoteliers review their compliance obligations to determine if and what changes are necessary, including accessible use in and around a property, guestroom design, recreational facilities, auxiliary aids and services, and modification of policies and procedures. 

AHLA members may download a free copy of the The ADA Guide for Lodging Owners & Operators from AHLA's Members Only section . Login as a member and click "Publications."  Nonmembers can purchase a PDF document of the guide for $100 by contacting AHLA's Information Center at (888) 743-2515.


Distribution Channel Analysis: A Guide for Hotels

The most comprehensive analysis made to date of the hotel industry's use of distribution channels, this report assists hotels in determining their optimal channel mix.  Based on interviews with hundreds of industry executives and data from more than 25,000 hotels and 100 brands representing more than three million hotel rooms, executive summary findings include: prices, price elasticity, and demand; individual channel profiles; and marketing and distribution 
strategy.

The Distribution Channel Analysis: A Guide for Hotels may be purchased via the Educational Institute . AHLA members can download a free copy from AHLA's Members Only section . Login as a member and click "Publications."


Funded in 2010

Economic Significance Study of Meetings to the U.S. Economy

Economic Significance Study of MeetingsTwo grants totaling $50,000 were made to the Convention Industry Council for the Economic Significance Study of Meetings to the U.S. Economy.  The research quantifies the economic contributions made by the 1.8 million meetings, trade shows, conventions, congresses, incentive events, and other meetings that take place across the country. Highlights of the findings include: the U.S. meetings industry directly supports 1.7 million jobs, a $106 billion contribution to GDP, $263 billion in spending, $60 billion in labor revenue, $14.3 billion in federal tax revenue, and $11.3 billion in state and local tax. Details on the study can be found at http://www.conventionindustry.org/ResearchInfo/EconomicSignificanceStudy.

The Power and Opportunity of Multicultural Markets

At the request of AHLA’s Multicultural and Diversity Council, a grant was awarded to quantify the travel and spending power of the top five multicultural groups – African-Americans, Asian-Americans, Hispanics, Lesbian/Gay/Bisexual/Transgender (LGBT), and females.  The study provides a snapshot of the size and potential economic impact for hoteliers who target these important segments.  Additionally, it addresses differences in media usage, leisure travel activities, and attitudes toward travel among the five groups.  Accompanying case studies of hotels that have been successful in attracting and serving the market give tips on how to most effectively market to each of the groups. 

A copy of the study can be downloaded in the diversity section of AHLA's website.


Funded in 2009

2010 Lodging Survey

2010 Lodging Survey Considered the lodging industry's most thorough piece, this study is conducted approximately every two years to track the size, scope, and emerging trends of the lodging industry. AHLA members may download a free copy from AHLA's Members Only section . Log in as a member and click "Publications." Non Members can purchase the entire survey for $3,000 or request individual data points for $300 each through AHLA's Information Center .

ADA Studies

AHLEF has funded several grants related to the lodging industry's response to the U.S. Department of Justice's proposed changes to the American with Disabilities Act (ADA).  Nearly every single property in the U.S., both existing and in the planning stages, can expect to be affected by these changes.  The overall objective is to minimize the negative impact of any changes. Visit the Government Affairs , for more information on ADA issues.

Economic Significance Study of Meetings to the U.S. Economy

Economic Significance Study of Meetings Two grants totaling  $50,000 were made to the Convention Industry Council for the Economic Significance Study of Meetings to the U.S. Economy.  The research quantifies the economic contributions made by the 1.8 million meetings, trade shows, conventions, congresses, incentive events, and other meetings that take place across the country.  Details on the study can be found at http://www.conventionindustry.org/ResearchInfo/EconomicSignificanceStudy

ISHAE Toolkit

The toolkit is a comprehensive collection of the best practices, reports, and sample documents from state hotel associations regarding how to run a successful association.  Areas of focus include governance, membership, advocacy, public relations, educational and training programs, operational issues, and non-dues revenue programs. It's available to members of the International Society of Hotel Association Executives (ISHAE)

Creating an Accessible Web Presence for the Lodging Industry

Part of the  AHLA Technology Committee's 101 Primer Series, this primer teaches hoteliers how to ensure their online strategy meets the needs of disabled travelers, while increasing business, boosting customer loyalty, and complying with the law.  The primers can be downloaded for free from AHLA's Members Only section .


 
 
2016 Annual Giving Campaign Leaders
Carlson
Carlson Family Foundation
The Handlery Foundation
Host Hotels & Resorts
Minaz Abji
Carlson
Carlson Family Foundation
The Robert Alter Family
Kirk Kinsell
Carlson
Carlson Family Foundation
The Handlery Foundation
Host Hotels & Resorts
Minaz Abji
Carlson
Carlson Family Foundation
The Robert Alter Family
Kirk Kinsell
Carlson
Carlson Family Foundation
The Handlery Foundation
Host Hotels & Resorts
Minaz Abji
Carlson
Carlson Family Foundation
The Robert Alter Family
Kirk Kinsell
Host Hotels
National Restaurant Association
Robert Alter Family
Ashford
Best Western
Hilton Hotels and Resorts
Hyatt Hotels Corporation
LaSalle Hotel Properties
LaQuinta Inns & Suites
Lowes Hotels and Resorts
Marriott International
https://www.venetian.com/
USA Today
Wyndham Hotels and Resorts
Host Hotels
National Restaurant Association
Robert Alter Family
Ashford
Best Western
Hilton Hotels and Resorts
Hyatt Hotels Corporation
LaSalle Hotel Properties
LaQuinta Inns & Suites
Lowes Hotels and Resorts
Marriott International
https://www.venetian.com/
USA Today
Wyndham Hotels and Resorts
Host Hotels
National Restaurant Association
Robert Alter Family
Ashford
Best Western
Hilton Hotels and Resorts
Hyatt Hotels Corporation
LaSalle Hotel Properties
LaQuinta Inns & Suites
Lowes Hotels and Resorts
Marriott International
https://www.venetian.com/
USA Today
Wyndham Hotels and Resorts